Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Tracking clicks and engagement is good, Steve Kelman notes, but what really matters is government's embrace of performance management. Justin Herman, new media manager at the GSA’s Center for ...

You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

Prof. Aleks Farseev is an Entrepreneur, Professor, Keynote Speaker, and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite. Let's dive into the evolution of social media advertising ...

In the modern digital era, the multifamily industry relies heavily on social media as a pivotal tool to connect with potential renters. And the selection of social media metrics to monitor can ...

In the fast-paced world of social media, grabbing attention is harder than ever. With countless posts competing for the same ...

AI bots are everywhere now, filling everything from online stores to social media.

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

When marketers are looking at their website analytics there are a number of metrics and key performance indicators they will focus on. Here we go through a number of the more important and influential ...

In today's digital era, social media metrics – likes, follows, and subscribers – have become more than just vanity numbers. They are valuable assets that can be converted into substantial cash, a ...