This post originally appeared on the Buffer blog. When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and ...

Many think of social media as a place to keep up with friends or watch funny videos rather than a business tool. However, social media platforms are a powerhouse for engagement, branding and sales.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Scaling social media marketing isn't only about increasing followers or likes, it's also about creating a system that can be ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Social media branding is a powerful marketing tool. Learn why it matters, how to do it right, and tips for improving your social branding. Remember the days when social media was a “maybe” or a ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

In this episode, we discuss Instagram's roots as a visual platform, strategy for video, best practices for the app, and more.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...