Marketing plans are key for small businesses ahead of a tough holiday shopping season. The holidays are the busiest time of year for many small retailers and other businesses. But the holidays this ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Small business owners are doing more, but feeling less confident. 5 ways entrepreneurs, freelancers and consultants can tap ...

Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off—even as more report using new tools like ...