A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Marketing plans are key for small businesses ahead of a tough holiday shopping season. The holidays are the busiest time of year for many small retailers and other businesses. But the holidays this ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Small business owners are doing more, but feeling less confident. 5 ways entrepreneurs, freelancers and consultants can tap ...