YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

“Newsrooms that don’t start testing short video formats won’t be able to engage an audience hungry for information in an unstable political year.” 2024 is a strange year. It will see four-year ...

TikTok’s algorithm surfaces new accounts. This has led some marketers to take a “wide-base” or “horizontal” approach to short-form video promotion. With this tactic, a business owns several TikTok ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

YouTube says hundreds of thousands of creators are now earning a paycheck from posting short-form videos on the platform, as it ramps up its race to compete with rivals like TikTok and Instagram. It ...

Meta’s Instagram is pushing deeper into video with new products to help it compete more aggressively with TikTok and Google’s ...

The streaming giant is adapting its interface for Apple’s new foldable iPhone while preparing to expand its personalized ...