The hyper-competitive digital economy has made many advertisers and businesses increasingly impatient. They launch campaigns, refresh dashboards, and make judgments typically within hours. The ...

In a digital landscape where apps are constantly fighting for attention, MMP advertising is one way to ensure you don't waste your marketing dollars. Let's look at how MMP advertising works, why it is ...

The way brands talk to people online has shifted. Long ads feel outdated, banners get ignored, but quick clips catch the eye.

With so much going on and people are unable to concentrate on a single thing, that is why companies find it more difficult to grab people's attention. Still, one really effective tool is video. Better ...

A WPP and Radiocentre study finds UK audio advertising delivers 32% higher short-term ROI and 21% higher long-term ROI, ...

Advertising has become a focal point of TV software. We’re seeing companies that sell TV sets be increasingly interested in leveraging TV operating systems (OSes) for ads and tracking. This has led to ...

The directive focuses not only on TV advertising by the pharmaceutical industry but also on ads on social media and digital ...