Tyler Odean kicked off our meeting with a contentious statement: “For startups and founders, being persuasive is way more important than having vision.” Given how many thousands of articles have been ...

With the number of voters still up for grabs in the election dwindling—a late-July poll found that only 13 percent of the electorate remain truly undecided—and the battle for support intensifying, the ...

People often see science as a world apart: cool, rational and untouched by persuasion or performance. In this view, ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...

Changing someone’s opinion may be one of the most important and biggest challenges of social interaction. However, there are certain tactics individuals can employ when trying to convince others to ...

There's a science and an art to persuasion. Researchers at the University of Michigan analyzed the speech of 100 interviewers on 1,380 calls as they tried to persuade people to participate in a survey ...

There is a science to picking up women, and I don’t necessarily mean picking them up for a one-night stand – although it works for that just as well. It’s all about the art of persuasion – well, it’s ...

No leader can succeed without mastering the art of persuasion. But there’s hard science in that skill, too, and a large body of psychological research suggests there are six basic laws of winning ...

Jerry Taylor believes he can change the minds of conservative climate skeptics. After all, he helped plant the doubts for many in the first place. Taylor spent years as a professional climate denier ...

The most effective leaders don’t rely on authority alone; they understand the psychology of influence and persuasion to bring people along with them. Whether you're leading a team through change, ...

Quick: name the three reasons humans communicate. If you haven’t answered yet, either you haven’t thought enough about basic human communication, or you’ve overthought it. We communicate – in verbal, ...