Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game. The ...

The hat-wearing Pompompurin is officially turning 30 years old, with the cute Sanrio golden retriever celebrating with a ...

The annual contest to decide the most popular Sanrio character is underway, with 90 characters vying for the grand prize for ...

Sanrio, the Japanese company that defined cute, is celebrating its 50th anniversary this year. Its star, Hello Kitty, and more than 400 other cartoon characters continue to be popular with adults and ...

Sanrio's famous Hello Kitty character can be found all over the world — and even in the air. Recently, I flew economy class on one of EVA Air's famous Sanrio-themed planes. I departed from O'Hare ...

You've probably noticed Sugarfina before. The playful candy brand frequently releases unusual gummy products. Sweet items like their rosé-flavored "Rosé All Day" gummies and their champagne-flavored ...

There is no denying the power of Sanrio. From Hello Kitty to Kuromi and Cinnamoroll, the brand has some of the cutest mascots out there. Over the decades, Sanrio has debuted dozens of mascots, and ...

The major birthdays of Hello Kitty (who was “born” on November 1, 1974) coincide uncannily with the performance milestones of her creator, Sanrio. In the fiscal year that ended in March 1999, in which ...

Hello Kitty company Sanrio has revealed their newest character, an adorable red panda with anger problems named Aggretsuko. In a tweet, the Japanese mascot company showed off a trailer for the new ...

Seeking new fans for Hello Kitty, the company behind the enigmatic character has launched a video games division aiming to release 10 original titles over the next three years.