A new Sanrio 3D puzzle playset lets fans build a pastry shop for Hello Kitty and even turn on the lights as construction ...

Seeking new fans for Hello Kitty, the company behind the enigmatic character on Tuesday launched a video games division ...

Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game. The ...

Sanrio's famous Hello Kitty character can be found all over the world — and even in the air. Recently, I flew economy class on one of EVA Air's famous Sanrio-themed planes. I departed from O'Hare ...

You've probably noticed Sugarfina before. The playful candy brand frequently releases unusual gummy products. Sweet items like their rosé-flavored "Rosé All Day" gummies and their champagne-flavored ...

There is no denying the power of Sanrio. From Hello Kitty to Kuromi and Cinnamoroll, the brand has some of the cutest mascots out there. Over the decades, Sanrio has debuted dozens of mascots, and ...

Hello Kitty company Sanrio has revealed their newest character, an adorable red panda with anger problems named Aggretsuko. In a tweet, the Japanese mascot company showed off a trailer for the new ...

Cats & Soup is getting new adorable collaboration, bringing the globally loved Sanrio characters into its cozy forest setting ...