Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

A Central Valley cowgirl carrying on her family’s cattle-ranching tradition was recently featured in a popular national advertising campaign. Rizpah Bellard, 31, owner of Nova Farming in Fresno, is ...

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort.

NEW YORK (AP) — The U.S. Federal Trade Commission is suing Zillow and Redfin, accusing the real estate companies of entering ...

The FTC said its complaint alleges that Redfin agreed to end its contracts with advertising customers and help Zillow take over that business in exchange for a $100 million payment.

After a parabolic move higher, the ad-tech specialist looks priced for perfection heading into a closely watched product launch.

"I think 'all-in' pricing is key because you want to be able to make that apples-to-applies comparison," said state Sen.