Progressive CMO Remi Kent is tapping into the brand’s corporate altruism for a new campaign during a fraught time for insurance companies. Progressive Insurance has gifted more than 1,000 vehicles to ...
If you think you're seeing and hearing more from Flo and Dr. Rick, you're right. Progressive's advertising spending jumped 20% in Q1.
(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...
After taking a week off the chart entirely, Progressive Insurance came roaring back as the undisputed top national advertiser in radio. The Media Monitor’s Spot Ten report for the first full week of ...