Success in air cargo marketing and product management is the result of discipline, focus and a good marketing and product strategy! The air cargo marketing and product management is a unique virtual ...

Product development (“PD”) is a core competency for any product-oriented company, whether a Fortune 100 firm, a small engineering business, or a technology-based startup. Commercializing innovative ...

This is a one (1) unit course. The Technology Strategy course focuses on formulating business strategy in the context of a new technology, new intellectual property, new platforms and new or evolving ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Newswise — Published in Organization Science, “Learning Strategic Representations: Exploring the Effects of Taking a Strategy Course” investigates how MBA students benefit from their first core ...

More than 100,000 Master of Business Administration students graduate each year in the United States, and all of them take at least one strategy course. Even so, little is known about the effects of ...