Finding new ways to promote an existing product to the public can be a challenge. However, revamping your company's marketing strategy can make your business even more popular and increase your sales.

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Many brands are already seeing success with AI in marketing—examples include personalized product recommendations, automated ad bidding, and AI-generated content. These innovations allow businesses to ...

There are many areas of potential confusion and conflict between product management and portfolio marketing. While recommendations on roles and responsibilities exist, other factors are more important ...