I’ve been in a number of agency/client meetings when the comment surfaces (more often from the client side of the table), “Why don’t we just show what the product can actually do?” It’s more often ...

There is almost nothing more powerful than a great product demonstration. When done correctly, a demo allows the customer to see and feel how things will be better if they buy (and worse if they don’t ...

An inside joke among entrepreneurs is if something is going to go wrong with your product, it usually occurs during an important demo. Sometimes you can't control that. But there are a few things that ...

MAPEI, global leader in the production of adhesives, sealants and chemical products for buildings, has announced that it will hold a special presentation with the theme "Maximizing Efficiency - ...