Maintaining a high-performing retail produce department requires a juggling act. Retailers should not only meet the product needs of different shopper segments, but the merchandisers must select the ...

Pinpointing the optimal produce merchandising strategy is not simple. With ethnic and age groups responding differently to specific sales initiatives, astute retailers will tailor their messaging and ...

United Fresh Produce Association and the Produce Marketing Association have announced the leadership that will launch the start of the new association beginning in 2022. Bruce Taylor, CEO of Taylor ...

How brick-and-mortar retailers merchandise and present their fresh produce selection plays an important role in driving sales, shares the Food Marketing Institute (FMI) in its 2019 Power of Produce ...

Marketing requires more than an ability to create catchy slogans or design attention-grabbing ads. Research and number crunching are also necessary to develop an effective marketing strategy, and this ...