Add Yahoo as a preferred source to see more of our stories on Google. New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? You may have been afraid of the dark when you were a kid, but nighttime is the ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty. Brands are jumping on the bandwagon daily with new products popping up targeting younger (and ...