After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After ...
The TV industry's top researcher has quietly conducted some client research to figure out whether it should make some big changes in the way it researches how people watch television. Findings of the ...
The National Grocers Association (NGA), the trade association representing the independent supermarket industry, released topline results from its national grocery shoppers survey that was conducted ...
UK consumers are more willing than consumers globally to switch to a new brand when it comes to new product launches according to a new study from Nielsen. The global provider of information and ...
Are you a print subscriber? Activate your account. 59 min 2 sec ago By Ad Age Staff - 1 hour 4 min ago By Garett Sloane - 4 hours 36 min ago By Lindsay Rittenhouse - 4 hours 36 min ago By Sabrina ...
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