Nielsen’s out-of-home measurement gaffe was worse than the ratings company has presented it, according to a new study by the country’s major TV networks. Last month, Nielsen admitted it had been ...
Nielsen is making a change to its Portable People Meter panel operations, extending the tenure of panel homes from about two years to roughly three years. The adjustment, set to take effect August 12, ...
Nielsen has long been the brand associated with TV ratings. But a changing TV landscape — notably, viewers increasingly watching programs later on DVR or streaming — has changed the reliability of ...
The ratings service, already the target of criticism from TV outlets and ad buyers, blames a software issue for the problem. By Rick Porter Television Business Editor Nielsen began including out of ...
Nielsen is adopting a way of transacting advertising buying and selling that is favored by many top local TV station groups. Impressions-based buying and selling of advertising will be the new focus, ...
Nielsen will reportedly be increasing the number of markets tracked by out-of-home viewing. Per Sportico, by early next year, Nielsen will increase its out-of-home tracking beyond the top 44 markets ...
Nielsen reversed its decision to postpone its implementation of out-of-home viewing into national ratings data, which is now again scheduled for the fall. “While gratified by the speed with which ...
NEW YORK—Nielsen has announced plans in 2024 to expand coverage of its National TV out-of-home (OOH) panel in order to fully represent all U.S. TV households. The move will be particularly important ...
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