In marketing and communications, shiny new trends can be hard to resist, especially when they dominate headlines and conference stages. But not every emerging tactic deserves a place in your strategy, ...

Starting from Labubu, the trend quickly expanded to well-known IPs including Disney, Sanrio and Jellycat, which have all been ...

Between 2020 and 2024, short-form videos became the world’s billboard, AI moved from novelty to necessity, and consumers ...