We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the ...

Berkley lifts the curtain on its Lab Series baits after Dylan Nutt’s Bassmaster Classic reveal, including new minnows, worms, ...

CARLSBAD, Calif.--(BUSINESS WIRE)--The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no ...

This Mystery Tackle Box finesse kit is built for pressured bass. See what’s inside and why finesse fishing is more important ...

It turns out much of the artwork created in New Hampshire is destined for underwater.There are many local craftsmen who make stunning lures and fish-inspired crafts.For about six years, Andrew Hajjar ...

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