In this era, Eastern and Western Conference All-Stars wore their team uniforms (East in home white, West in road dark). A ...

LOS ANGELES (AP) — Since 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's logo has been a blank white silhouette of a player flanked by panels of blue and red ...

The silhouette in the NBA's logo belongs to Jerry West. You know it, I know it and, after 55 years, straight from the mouth of the most powerful figure in the league, it's official. "The NBA logo was ...

FILE - Former Los Angeles Lakers and Basketball Hall of Fame member Jerry West holds the Larry O'Brien championship trophy after it arrived at Los Angeles International Airport, on a Southwest Airline ...

In honor of the NBA's 75th Anniversary Season, Shaun Powell sits down with the artist of the league's iconic logo design. Shaun Powell The NBA’s logo was designed by Alan Siegel in 1969. Jerry West ...

The NBA has never confirmed the worst-kept secret in basketball, that Jerry West is the player whose silhouette is depicted in the league’s logo. There’s probably a reason for that: West never wanted ...