Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

At a recent press conference following the NBA Board of Governors meeting last week, NBA Commissioner Adam Silver raised a ...

Late last week, NBA Commissioner Adam Silver inadvertently went viral on social media with a passing comment that quickly got ...

The NBA can get more media value out of the new NBC broadcast deal by showing the league is more than just a highlight reel.

NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing streaming presence ...

While Silver might want that phrasing back, he's not wrong about how some fans consume the league, or the free options to ...

Follow along for live written coverage of the 2025 Naismith Basketball Hall of Fame ceremony from Springfield, Massachusetts. NBA.com Staff Follow along as we bring you live updates, speeches, and ...

Adam Silver spoke to reporters about the league's new national broadcast schedule Wednesday. / Brad Penner-Imagn Images NBA commissioner Adam Silver addressed reporters Wednesday in a press conference ...

The articles focus on five main storylines that shape the Miami Heat’s 2025 outlook. All of them track the team’s performance, changes to the lineup, player health, adjustments in response to defeats, ...