McDonald's has doubled down on value messaging to customers with Extra Value Meals and Snack Wraps, which boosted sales in the fourth quarter. But some franchisees are standing ground in their ability ...

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McDonald’s has spoken at length over the past couple of years about the “bifurcated consumer base” in QSR. Essentially, it’s witnessed trends pull in reverse directions based on income. In Q3, for ...

McDonald's (MCD) reported $7.08 billion in revenue for the quarter ended September 2025, representing a year-over-year increase of 3%. EPS of $3.22 for the same period compares to $3.23 a year ago.

McDonald's Corporation MCD is leaning heavily on Extra Value Meals (EVM) as it works to stabilize and rebuild customer traffic heading into 2026. Management has been clear that value is not a tactical ...