If you’re waiting for the perfect marketing plan, you’ll be waiting a long time. The best care businesses grow not because ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Businesses organize their marketing units in line with business objectives and available resources. Marketing unit organization also reflects the role and importance of marketing within the business.

Opinions expressed by Entrepreneur contributors are their own. As a small business owner, you know your vision and plan matter. To start a successful business, you’ll need an ironclad business plan ...

One of the first steps for any new business, along with creating that all-important business plan and finding the financial support needed to implement the plan, is the creation of a marketing plan.

While many people believe that marketing is advertising, public relations, social media, email blasts, promotions, direct mail and other forms of business communications, those types of communications ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, ...