Growth advisor Sherry Prescott-Willis shares her journey from English major to ABM expert, offering key insights on scaling teams, pivoting during COVID, and building successful account-based ...

Jasper's State of AI in Marketing 2025 details how AI platforms are designed to enhance human creativity by taking on ...

What makes the difference between marketing strategy that’s useless and marketing strategy that’s effective? I recently asked Alicia Wiedemann partner, head of client strategy at Summer Friday to ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t ...

When we talked about marketing strategy, she said, “Oh we’d love to market in the paper, but can’t afford it this year. We want to do it next year once our sales increase.” Hearing this was ...