"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, specialized team. I’ve watched many talented entrepreneurs rely on “random ...

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

Companies undertake a wide variety of digital marketing strategies to help their brand stand out. Today’s digital-first marketing environment has created countless opportunities to reach your target ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...

The more interactions and connections firm's social media marketing strategy generates, the more customer engagement value it brings. In the new study, Fang Fang Li and Jorma Larimo from the ...