Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the last several years, we’ve heard a refrain among business development teams at clean ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

The traditional view of marketing is that it applies to products or services only. However, there are a variety of marketing principles that you can use to promote yourself. If you’re looking to do so ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Jeff Bezos built the most valuable company in the world in part by "focusing on the things that don't change." You can’t predict the future. However, if we’ve learned anything over the last few years, ...

I believe in taking big risks, reaping epic rewards, and constantly adapting my strategies to increase conversions and engage customers. I’ve experimented with tons of hacks and strategies to rapidly ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing ...

Great marketing extends well beyond the most recognizable elements — logos, taglines, creative, messaging, positioning and, yes, even beyond content. The best marketing cultivates experiences across ...

For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...