Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Marketing automation is like having a super-efficient assistant. These tools can handle repetitive tasks, like sending out ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

As 2025 draws nearer, now is the time for nonprofit organizations to critically examine their current marketing and communications strategies. Updating these efforts will ensure the organization is ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

From websites to marketing strategies, magazines to media relations, and everything in between, University Marketing and Communications (UMC) exists to help tell the story of Case Western Reserve ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Well-informed employees embrace change and innovation more nimbly, collaborate more readily, are more productive and satisfied, make better decisions and are more engaged. At William & Mary, we work ...

PONTE VEDRA BEACH, Florida – The PGA TOUR today announced that Andy Weitz has been named Chief Marketing and Communications Officer and Executive Vice President, Investor Relations, for the TOUR’s ...