Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Despite lingering economic uncertainty, the rally should continue. BofA predicts the S&P 500 will rise 8% in 2026 and ...

Learn the best mortgage marketing strategies, including digital tools, social media, SEO and referral tactics to boost leads ...

As policymakers weigh the merits of lower US borrowing costs after the Federal Reserve cut its key interest rate in September ...

MINNEAPOLIS--(BUSINESS WIRE)--TV advertising agency Marketing Architects announces a new proprietary capability, called Smart Targeting, to solve some of the biggest targeting challenges facing ...

‘Gold is like the art market,’ declares Citi, as it hikes its target price again. Having long since disconnected itself from marginal production costs, “gold is like the art market” now, quipped ...

The fortunes of Bitcoin miners, it almost goes without saying, are quite dependent on the performance of the leading ...

The United States and South Korea agreed that foreign exchange interventions should be reserved for combating excessive ...