Macy’s has selected adtech company Pentaleap to facilitate its deal with Amazon Retail Ad Service. ADWEEK exclusively revealed the Macy’s-Amazon tie-up in August, but Pentaleap’s involvement wasn’t ...

NEW YORK — As retailers look to level up the sophistication of their media networks, some are turning to a new partner: their biggest disruptor. Amazon last January launched a Retail Ad Service that ...

It’s almost go time – time to hit the stores for Black Friday deals. Actually, for many retailers, the sales started in early November. But Nov. 28 is still the kickoff for many who appreciate the ...

Macy’s Inc., one of the area’s biggest employers and the nation’s second-largest department store chain, is standing behind its holiday ads featuring celebrity endorser Donald Trump despite growing ...