The death of Kin made me think about Microsoft and how it handles marketing. This Kin was a great product but somehow it seems that Microsoft has issues with marketing compared to Apple. When Apple ...

In an interview, David Webster talks about the future of Microsoft's advertising, the impending launch of Natal and Windows Phone, and the challenges of going up against Apple. During her years at ...

In anticipation of this week's release of "Halo 3" for its Xbox 360, Microsoft is cranking up the hype machine. By David Ward, The Associated Press In anticipation of this week’s release of “Halo 3” ...

Pam's Colecovision was her babysitter, from the age of 4 or 5, but the family only had one game. Over and over, hour after hour, she'd climb and jump through the three levels of Donkey Kong. But the ...

SEATTLE--(BUSINESS WIRE)--Global cloud communications platform Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred ...

Microsoft has purchased Israeli-based marketing analytics startup Oribi for an undisclosed amount. Microsoft plans to use Oribi's technology in its Linkedin marketing solutions platform, company ...

Former Nintendo Europe MD David Gosen has joined Microsoft as "VP, Strategic Marketing, Interactive Entertainment Business EMEA". Most recently, Gosen headed up mobile firm I-Play. “I’m very excited ...

Microsoft acquired PromoteIQ, a vendor marketing technology provider. PromoteIQ's clients include Kroger, Kohl's, and Overstock.com PromoteIQ will become a division within Microsoft Advertising.

Launched in 1994, this campaign was Microsoft's first attempt to sculpt its image on a global scale, and it has had a lasting resonance over the years -- although mainly as fodder for ridiculing ...

Students interested in this area of study are encouraged to apply to the MS Business Analytics program, which offers a specialized track in Marketing/Customer Analytics. Faculty that teach in the MS ...