Major League Baseball teams will have advertising on their helmets during the postseason. MLB said Friday it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company ...

As the MLB playoffs continues into the divisional round with the ALDS and NLDS, respectively, baseball fans are wondering why players' helmets are adorned on both sides with a large STRAUSS logo. Why ...

A helmet logo sponsor is coming to Minor League Baseball beginning in 2025. MLB announced a helmet sponsorship deal with Strauss, a German-engineered performance workwear company, that includes both ...

As the 2025 MLB postseason kicked off, it wasn’t a home run slugger or a flame-throwing ace that stole the spotlight. Instead, fans’ eyes went straight to something new sitting on every player’s ...

The MLB postseason has a particular feel: cooler air, packed stadiums, and higher blood pressure. For the second straight year, there's another distinguishing feature. Each hitter's helmet bears the ...

STRAUSS is a German-based apparel company. MLB announced a multi-year partnership with the brand last September that will run through 2027, according to CBS reporting. Earlier this year, it was also ...