Long Beach Coast, the city's new professional baseball team, will use Long Beach Regulators as an "alter ego." Yes, rapper Warren G is a co-owner of the team.

The team will now be known as the Long Beach Coast, along with a second identity paying homage to the city's hip-hop legacy.

The Los Angeles area has a new professional sports team that represents the soul of the Southland. Earlier this month, the ...

Should the city’s new professional baseball team be called the Long Beach Coast or the Long Beach Regulators? The Long Beach Baseball Club said why not both? The club announced the official name of ...

Long Beach’s independent baseball team, which has a dual identity of sports and rap music, is set to begin play on May 19 and will be known as the Long Beach Coast, while its hip-hop “alter ego” will ...

Sports has the potential to become a greater economic engine for Long Beach — whether it’s the Olympics, professional baseball or women’s hockey. That’s according to Mayor Rex Richardson, who spoke to ...