Streams of chill, endless hip-hop beats set to visuals of animated characters have taken over YouTube, beloved by millions of users who listen to these videos while working or trying to fall asleep.

And it's free too. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

I don't like the sound of that. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

The 'Japan effect' turns everyday scenes into anime-like aesthetics online. Gen Z is humorously disrupting this by showcasing the authentic, often chaotic reality of Japan, highlighting a wider trend ...