Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by all U.S. advertisers. The bid landscape tool, which was originally released in March, is ...

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Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

The client could buy ADS (Advertising Decision Solutions) and not use DSA (Dynamic Site Accelerator). But more and more, we’re seeing a tremendous value of those two products working together, making ...

Date: 23 September 2025 With almost half of retail media investment coming from reallocated budgets, how are media ...

At last week’s AlwaysOn OnMedia event, former Tacoda CEO and current Simulmedia CEO Dave Morgan presented his take on the opportunity within ad technology and, unsurprisingly, it leads to the ...

As print advertising in particular has seen rapid declines, a burning question has been whether ad revenue on the digital side can provide enough revenue to cover at least a significant share of those ...

Roku's ROKU strategic pivot toward advertising innovation is poised to reshape its position in the connected television landscape. By pairing its self-service Roku Ads Manager with deeper integrations ...

Super Bowl Sunday traditionally has been a day for Americans to come together in a celebration of friends, football and big-ticket TV commercials. This year, advertising executives are gingerly ...

The combination unlocks over $25 million in expected annual cost synergies to be realized within three years, according to ...