The perm, long ridiculed as one of fashion's most embarrassing hair styles, is making a surprise comeback. The look, which is short for 'permanent wave', has been all but dead and buried in the style ...

In the age of no-fuss, minimalistic beauty, it makes sense that we're seeing a resurgence in hair treatments like balayage, Japanese hair straightening, and perms that help us wake up looking ready to ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...