All images courtesy of Two Kids and a Coupon If you love cute coloring pages, you'll adore our next set of free coloring sheets! Coloring pages are one of the most popular types of posts that bring ...

Kumamon, a cartoon bear created to promote tourism in an overlooked part of Japan, has become a billion-dollar phenomenon. Now, a new academic field is trying to pinpoint what makes things cute – and ...

It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, nor Japanese—she’s a girl from the leafy London suburbs, a perpetual third grader, five ...

Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.

While Japanese cool hunters might lament the lack of pop cultural exports in recent years — all the more conspicuous when compared to K-Pop's successful forays westward — kawaii (cute) culture has ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses of young ...