An old Japanese ad featuring Paris Saint-Germain football star Lionel Messi has left netizens in stitches after it resurfaced on social media and went viral last month. Messi, who has over 371 million ...

In late May 2026, a Japanese woman named Tsumugi posted a 2023 McDonald’s Japan anime commercial to her X account and asked, in genuine confusion, why this ad had caused such a fight in the West when ...

Ad spending in Japan -- the fourth-largest ad marketplace in the world -- reached 7.1 trillion Yen ($52 billion) in 2022, setting a new record for the nation, according to estimates released this ...

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