Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Add Yahoo as a preferred source to see more of our stories on Google. (WFRV) – Officials with MUG Root Beer say their fans are “built different,” claiming their fans are fiercely loyal, ridiculously ...

Mug Root Beer is asking fans whether they’ve “got that dawg in them,” and offering a way to find out. The PepsiCo-owned root beer brand launched a campaign that includes a “Dawg DNA Kit” promotional ...

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...