The new promotion, which made its debut on Monday, marks IBM’s second round of ads created to push its new on-demand initiative. On demand, launched by IBM last October, packages hardware, software ...

When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Elon Musk is facing yet another showdown with advertisers, with IBM pulling all ads from X after a ...

IBM on Thursday announced it had suspended advertising on Elon Musk’s X, the platform formerly known as Twitter, after an ad for the computing giant appeared alongside pro-Nazi content. “IBM has zero ...

X’s former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than ...