SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

PwC and SAP join forces to optimise financial tech solutions, enhancing digital transformation and maximising ROI ...

SAP AG is readying an upgrade of its customer relationship management (CRM) software that officials said will deliver more industry-specific functions and increased ties to other applications. SAP ...

SAP's cloud computing revenues have topped €1 billion in a quarter for the first time, prompting the company to make bolder plans for markets like CRM. The European software giant said cloud ...

AI could automate tasks that occupy 60 to 70 percent of employees’ time. That’s a lot of time back. Organizations must think ...