Technology has permeated all aspects of our society to the point where we can no longer ignore it. Things that once seemed far-fetched, like phones you carry in your pocket and search engines ...

While online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. From crafting a more personalized customer experience to ...

The growth of quick-service restaurants has been staggering over the last few years. While it’s easy to praise technology and the rise of online ordering for this, many other factors have contributed ...

Learn how the loss leader strategy boosts sales by attracting customers with low prices, and discover its impact on market ...

In the fall of 2015, my recently launched New York City-based presentation software startup, Slidebean, hit a milestone two years in the making: We reached 100 customers on our platform. Whooo! For a ...

Gen Z values brands that embody their stated principles in a genuine way. To appeal to this generation, companies should demonstrate transparency and a strong commitment to values. Franchises can ...

We all know that Black Friday and Cyber Monday mean big business for retail sales, and these two anchoring days have created an entire weekend of sales opportunities. Retailers make special efforts to ...

To stay competitive in the crowded fast-casual segment, toss out traditional marketing tactics and think outside the box to attract new customers. Increasing demand for high-quality, fresh ingredients ...

It doesn’t matter if you’re new to this business or have been operating a restaurant for years; marketing efforts are critical to overall success. The food industry is growing continuously, which ...

Have you ever felt like marketing is a secret club where only those with advanced degrees or years of experience get to succeed? The truth is, you don’t need a PhD—or even a formal background in ...

Tammy Linkfield, senior vice president of Ally Financial Central Region, and Kelly Stumpe, CEO of The Car Mom, discuss developing customer trust amid current inventory concerns and strategies dealers ...

There is a type of business story that has become nearly cliché: A legacy brand is facing stagnating growth. Loyal customers are aging out, and new customers aren’t taking their place. So the brand ...