Organizations don't need to capture everything. They need to capture the rationale behind decisions that materially shape outcomes.

Thank you once again for reading Fast Company’s Plugged In. A quick programming note: We will be taking the next two Fridays off. Happy holidays to all, and I look forward to resurfacing in your inbox ...

As the volume around AI rises and attention gets harder to earn, marketers are rethinking how the AI-focused language and experiences they offer prospects and customers.