Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Google is meeting its analytics customers where they tend to spend the most time: on tablets and smartphones. In fact, in its latest upgrades to Google Analytics, Google has put the spotlight on its ...

Google today announced that it has worked with 20 advertising partners to bring its app install analytics in Google Analytics to iOS developers. To enable this functionality, Google worked with ...

Google Analytics is getting a powerful new feature, the company announced today: the ability to track iOS app installs. The new reporting function, which allows customers to better measure marketing ...

The Google Analytics appApp StoreYou can install from free of charge. When installation is completed, tap "Open" and start the application at once. When you start up ...

Adding to its existing version on Android, Google has now launched a new incarnation of its Analytics app for iOS too. Available globally and optimized for iPhone and iPod touch, Google Analytics lets ...

Marketers and website owners rejoiced yesterday as an official Google Analytics app was finally released for the iPhone, two years after the app was released for Android. The iPhone app comes with ...

Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss suggestions, ...