Five years ago, Toys ‘R’ Us looked like it was gone for good. The shelves were empty, Geoffrey the Giraffe was retired, and a generation of kids (and nostalgic adults) quietly mourned the end of a ...

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe? Well, the ...

"We weren't going to hire a giraffe," Toys R Us Studios President Kim Miller Olko says of the AI mascot in the video. Gael Cooper CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...

The crowd cheered Saturday outside the new Toys “R” Us at Harlem Irving Plaza in Norridge when mascot Geoffrey the Giraffe helped cut the ribbon during the grand opening of the toy store – marking a ...

Hot toys, long holiday lines and shopping trips overseen by Geoffrey the Giraffe: Toys R Us is making a nostalgic comeback. With the opening of the new Toys R Us store at Tanger Outlets Deer Park ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative ...