Forbes contributors publish independent expert analyses and insights. Sabrina Reed is a journalist who covers Hollywood and the TV industry. Toy Story 5 is bringing the franchise into today’s kid ...

A report by Rukam Capital and YouGov found children have a strong influence in categories such as 57% on toys and games, 49% on snacks and beverages, 49% on clothing, and 43% of outdoor activities.

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Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

India’s youngest consumers are emerging as a decisive force in shaping the country’s consumption economy, prompting brands to ...

The Consumer-Brand Dynamic’, highlights that 73% of children have access to personal smartphones, while 60% use laptop ...

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, ...

A new study highlights the significant impact of Generation Alpha children on household consumption in India, showcasing ...