If you listen to podcasts frequently, you’ve likely encountered advertisements for brands you hadn’t heard of before but now know well. Blue Apron, Squarespace, Casper, Audible and dozens of other ...

The move to HTTP Live Streaming brings a YouTube-style monetization service to Apple's podcasting ecosystem. For advertisers, it will shift video podcasts from static files to dynamic media assets.

Apple itself pointed to its historic role in mainstreaming podcasts via iTunes and later the dedicated Apple Podcasts app, ...

Behaviorally, people listen to podcasts when doing other things, and maybe the act of skipping is more of an interruption to that behavior than it is worth.