Several studies have been made over the years, reportedly proving that Ferrari is one of the most powerful brands in the world in terms of recognition and significance. It’s right up there with Apple, ...

The Ferrari prancing horse is one of the most recognizable automotive logos in the world. But its origins stem from a far different realm than the racetrack. The symbol was initially used during World ...

If you described a carmaker's logo that has a yellow shield with a prancing horse on it, I think it's a pretty safe bet that anyone would think you were describing Ferrari's logo, because, well, ...

There are plenty of car brand logos with hidden meanings, but the reason why Porsche and Ferrari both use a horse as their logo boils down to their individual histories, not branding strategy. Even ...

Ferrari have finally proceeded to changing their Formula One logo, as a result of the controversy regarding their current one. As reported by several media earlier this year, there were some concerns ...

Italian automaker Ferrari is finally setting the record straight on its famous prancing pony logo. The company recently released a video that chronicles the logo’s evolution throughout history, ...

Ferrari has one of the most recognizable logos in the world, a mark that today would proceed from endless market research and hundreds of iterations dreamed up by some savvy corporate-branding agency.