Ferrari's Special Projects program handled development, and it's "characterized by an exclusive design crafted to the requirements of the client." Apparently, the customer wanted a modern homage to ...

Ferrari’s brand mark, the Cavallino Rampante, or the Prancing Horse in English, is one of the most recognized brand symbols on the planet, next to the Apple logo, the Nike Swoosh or McDonald's golden ...

If there's one brand that loves its heritage and history, it's Ferrari. It has always been in the same factory, making cars of the same color, with the same V12 engine configuration obsession, and the ...

These days, all the talk is about hybrid and electric vehicles. And in all of this, few cars stand opposed to this. For Ferrari, it’s its 12Cilindri and its open-top counterpart, the 12Cilindri Spider ...

Car logos have long become a symbol of status. All carmakers use them, because people and companies have a soft spot for attesting they belong to something greater, but for some, especially the ones ...

Add The Drive (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results The ...

Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Sep 22, 2022, 05:21pm EDT Sep 26, 2022, 11:17am EDT This article is ...

The Supreme Court has allowed the registration of Ferrari’s 'prancing horse' device, despite the existence of an earlier mark containing a 'prancing horse' device, concluding that both marks had been ...

According to some scholars, the origin of the Ferrari logo dates back to 1692, when identical patterns were discovered on a military banner for the Duke of Savoy. Ferrari, however, has its unique ...