Facebook is home to thousands of Facebook Groups, created by members to discuss specific topics and share relevant photos, video clips and links to external online content. Facebook doesn't offer a ...

Want to market Nazi memorabilia, or recruit marchers for a far-right rally? Facebook’s self-service ad-buying platform had the right audience for you. Until this week, when we asked Facebook about it, ...

With 500 unique categories, such as cereal buyers and frozen food buyers, the social network creates more ways for advertisers and agencies to specifically target users' online buying habits. Dara ...

Facebook has announced that they are shutting down access to the "Partner Categories" targeting feature for Facebook advertisers. Partner Categories is a product that allowed Facebook advertisers to ...

Facebook today is taking another step ahead in its ad targeting strategy, which serves users advertising based on their location and online purchasing and browsing histories. The social network is ...

Marrian Zhou is a Beijing-born Californian living in New York City. She joined CNET as a staff reporter upon graduation from Columbia Journalism School. When Marrian is not reporting, she is probably ...

Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners.

Interest Category targeting in Facebook may be up to 33% inaccurate, according to new study from North Carolina State University. The NC State researchers conducted two separate experiments, the first ...

In addition to issuing some new, very user-focused features and iterations, like Facebook Home and more versatile status update options, the social network is also making big moves when it comes to ...

Want to market Nazi memorabilia, or recruit marchers for a far-right rally? Facebook’s self-service ad-buying platform had the right audience for you. Until this week, when we asked Facebook about it, ...

Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is now allowing advertisers to target hashed lists of existing and ...